A few images of a personal branding project for a local meteorologist looking to revive his social media presence. A lot of things can be associated with the color blue; the sky, the Detroit Lions, and the Weather Channel (all of Zack's favorite interests!). So, I wanted to throw in a ton of blue everywhere! You cannot forget about Swiss Style!
In addition to designing graphics, I am also in charge of managing his social media accounts--content ideation, audience engagement, creating original music, and video production. We are @zack_mehalski on TikTok and Instagram.
Our main content is creating seven day weather forecasts for our audience. Catered primarily to citizens of Southeast Michigan.
Our second content series is Facts with Zack. The purpose is to combine Zack's background in meteorology and education to produce science-based informational videos.
Our third content series is What's Up with Zack. The purpose is for Zack to give his thoughts on random subjects based off his background in meteorology.